|Photo by didbygraham on Flickr|
I'm well into brands. I do my best to fight it, I'm aware of the dangers of excess consumerism but deep down I'm a marketers dream. I think I'm worth it because L'Oreal told me so; I believe Coke is the real thing; I know you can't get better than a Kwik Fit fitter and I don't even drive! Why am I so convinced of these claims? Because each of these brands owns these statements, they pronounce them with conviction and they reaffirm them frequently.
This process means we trust brands implicitly. The majority of parents have Calpol in the their cupboard, not because it's the only child pain relief on the market, arguably it's not even the best; it's because we all feel safe when we see that sickly pink liquid.
As a parent you will have unwittingly developed a brand. Maybe you're the super creative mother that sometimes gets a bit shouty. Don't feel bad about that because for a child consistency feels safer than picture perfect with the inevitable, unpredictable blow up.
It's totally possible to take the good, the bad and the ugly of you and spin it into a beautiful story that tells everyone who you are but you have to remember that your brand is communicated through everything you do and that's where my friend Ceri comes in. Ceri blogs at the brilliant 'Life with Bumps' and is the founder of 'Content Mum' which is full of advice and services to help you build a blissful blog or business.
Ceri is responsible for my recent blog makeover and as well as being ridiculously warm and alarmingly efficient, she took my crazy rambles, 'I want something simple but not simple, cute but not, like, cutesy...' and turned it into a blog that was totally...me.
If you want to make sure your blog is on brand, Ceri is offering Moderate Mum readers an amazing deal for her 'Jazz Up Your Blog' package. See details below and come back on Sunday for the last of my blogger month prizes, an amazing package from Ceri that will take your blog to the next level and beyond.
If booked quoting Moderate Mum all bookings taken before the 29th March 2016 can pay just £100 (50% deposit, 50% on completion)